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At Maggie Potter we’re passionate about fashion and believe that all women deserve the opportunity to find their style and feel fabulous.

Sister and brother team Louise Anderson and Shaun Barratt started with their first boutique in Parnell, 27 years ago. Today we’re located in a larger space, slightly off the beaten track in Vinegar Lane, but still in the fashionable precinct of Ponsonby and at 100 Willis Street Wellington.

The Maggie Potter boutiques offer an eclectic mix of New Zealand, Australian, and International labels from France, Italy & Denmark featuring smart-casual, business and special occasion clothing.

All items are handpicked by Louise and her team of stylists, their keen eye for fashion and knowledge of their customers ensures that there is always the right mix of on-trend and staple items to choose from. Throw in a curated range of accessories and homewares and all your gifts are covered too!

Our highly personalised, high energy friendly service provided by Louise and the team guarantee updating your wardrobe is never a chore! Our reputation for helping women develop their own sense of style and discover the range of items that suit their style and shape is what we pride ourselves on most!

Drop in or arrange a complimentary personal appointment where we can focus on your needs.

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Free returns

Returns within 7 days receive a full refund.


Buy now, pay in four instalments over 6 weeks, and never pay interest.

Contact us

Call 09 376 6923