Since she opened her first store in 1993, the idyllic seaside resort of Hornbæk, known for its unique nature close to forest and beach, has been a constant source of inspiration for Ilse Jacobsen.

Over the years, Ilse Jacobsen has developed a lifestyle universe which includes rainwear, rubber boots, women's clothing, shoes, and a beauty series. In collaboration with her daughter Natasha, she has also launched the dog series VOV & VUF.

ILSE JACOBSEN HORNBÆK sells its lifestyle universe to countries all over the world, and several of Ilse Jacobsen's designs are today described as design classics, including the rubber boot RUB1.

The company also consists of KURBADET by ILSE JACOBSEN and the flower shop BLOMSTEN, both located in Hornbæk.